Our story

It all started 12 months ago when a guy decided to sell rolling papers.

12 months later, here we are preaching about a LAZE lifestyle. So what the hell happened?

A simple booklet with trippy designs single built a vibrant community scattered around the globe.

We call it the "booklet effect".

What started as an approach to build brand loyalty…

turned out to be a flawless way to create an organic, international community.

“We created a culture where every member feels like the founder. Where everyone can create whatever the f*** they feel like creating.”

This culture manifested into many projects, one of which is our LAZE People Beyond Papers Fashion Line.

The collection sold out in record time.

We Gifted 111 NFTs to the earliest members of our community. People literally chose their traits.

We were now, officially, the home of the sloths.

This is just the start.